Marketing & Sales Offerings FAQs

Table of Contents

Why should Partners use a Business and Marketing Services vendor? Why take advantage of Sun Co-Branding? What topics do the selected Harvard Business Review articles cover? What are the Marketing Resource Guides?

 
 

 

1.	Q.	Why should Partners use a Business and Marketing Services vendor?

	A.	By using Sun's preferred vendors, Partners can ensure that the design and production of marketing materials meet SMI design standards and comply with Sun legal and trademark guidelines. Proven processes, expertise and experience will aid Partners in the timely and cost - effective production of their marketing materials. Sun's preferred vendors may be able to contribute to Partners' budget to help minimize the cost of production. Most of Sun's preferred vendors can help Partners utilize appropriate Sun messaging and follow the guidelines for Sun branding and template use.

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2.	Q.	Why take advantage of Sun Co-Branding?

	A.	Sun logos carry value in the market and tell our customers they can rely on Sun technology with confidence. Sun aims to help its valued Partners in promoting their Sun solutions with their customers. Using a Sun logo helps to do that.

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3.	Q.	What topics do the selected Harvard Business Review articles cover?

	A.	The selected articles will cover ideas, issues, and best-practice principles associated directly with customer relations, Distribution channels, Marketing management, Marketing organization, Marketing strategy, Organizational structure, Sales & marketing, Sales management, Sales organization, Sales strategy, and Service management.

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4.	Q.	What are the Marketing Resource Guides?

	A.	Marketing Resource Guides are practical "how to" handbooks on a wide range of marketing activities. Partners can use the guides to plan and execute a successful seminar, write a press release and deal with the media, produce a webcast, build a database of leads, and plan and execute an e-marketing campaign.

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